Jun 12, 2022
In Welcome to the Forum
The main reason for writing this article is: In the past Bulk Sms Service six months, many major retail customers have asked us to operate on behalf of WeChat, and we have reached a cooperation with a company with thousands of stores to run the operation model together. In the middle, I stepped on the function limitation pits of countless enterprise WeChat, so today's article is mainly from the perspective of private domain operators, sharing the difference Bulk Sms Service between enterprise WeChat and Gewei and the pits in the private domain of enterprise and micro, so as to avoid small partners from entering the pit Bad posture and hurt yourself. At that time, we did a round of detailed comparison between enterprise WeChat and personal accounts, and found that enterprise WeChat mainly has the following three core Bulk Sms Service advantages: The most important thing is the risk of compliance (banning, etc. will cause great losses to the enterprise); Customer asset management (very suitable for big brands with their own traffic); Higher batch operation efficiency (lower maintenance cost and larger account capacity) This article will analyze the differences between enterprise micro and individual micro in terms of operation and practical Bulk Sms Service operation from the following five aspects: Why does the private domain of the enterprise look at the fragrance, smell the light, and endure hardship, but it still has to be done 1.1.1 With its own brand endorsement, the drainage efficiency is higher Among them, the most prominent advantage of Qiwei is the endorsement of the corporate brand. This trust has a very obvious advantage in Bulk Sms Service attracting customers for the first time, which can effectively improve the conversion rate of traffic drainage (the traffic drainage rate of high-quality stores can be as high as 50%). However, in the later stage, it is still necessary to rely on products, services and content to establish a positive interactive relationship with users. In contrast, it lacks the real sense of life and work that a personal account can create. 1.1.2 There is only one circle of friends per day, restraint or give in to commercialization Qiwei will limit the Bulk Sms Service number of daily Moments, as for why? In order to avoid excessively disturbing users: Qiwei's positioning is a service attribute. If users can be reached countless times, it will definitely cause interruptions to users. Affecting Moments advertising revenue: For brands, Qiwei Moments is like a free Moments advertisement per day.